SIERWORK is a collection of fractal geometric artworks inspired by the mathematical work of Wacław Franciszek Sierpinski (14 March 1882 – 21 October 1969). The artworks, made by the dutch/norwegian multimedia developer and artist Huibert de Jong,are published on Google streetview, world's most accessible public space. He already reached more than 15 million views on Google Streetview with his work.
The Sierpinski triangle, also called the Sierpinski gasket or Sierpinski sieve, is a fractal attractive fixed set with the overall shape of an equilateral triangle, subdivided recursively into smaller equilateral triangles.
Originally constructed as a curve, this is one of the basic examples of self-similar sets—that is, it is a mathematically generated pattern that is reproducible at any magnification or reduction.
Huibert de Jong is a certified interactive communication specialist (IMMO) with more than 20 years experience in design and development in The Netherlands, Belgium and Norway.
In the Netherlands he won the Mixed Culture Award with his project "Les Extremes Se Touchent". In 2021 he became a certified Google master photographer (level 8) and he is connected to Arctic Movement since 2008.
Arctic Movement is established in Tromsø, the gateway to the Arctic, in 2008 and explores the expressive and communicative possibilities of new technologies in the area of (interactive) media across the contexts of art, film, music, journalism, science and theater.
Any new medium carries within it the seeds for new conceptual models and new means of interaction. The ability to translate all media into a digital realm breaks the boundaries that previously separated various disciplines.
New media is inventing itself on the margins between art and science; film and journalism; theory and theater; television and graphic design.Arctic Movement considers not only how to work with new media, but also how to use them in a cultural or educational context. It is in this interdisciplinary spirit that the new media invites and facilitates collaborations across disciplines that aspire to invent new ideas and create divergent expression.